Privacy Policy — Decaf Co (United States Store)

Last updated: July 8, 2026

Decaf Co LLC, doing business as Decaf Co ("Decaf Co," "we," "us," or "our"), operates this store and website, including all related information, content, features, tools, products and services, in order to provide you, the customer, with a curated shopping experience (the "Services"). DecafCo is powered by Shopify, which enables us to provide the Services to you. This Privacy Policy describes how we collect, use, and disclose your personal information when you visit, use, or make a purchase or other transaction using the Services or otherwise communicate with us. If there is a conflict between our Terms of Service and this Privacy Policy, this Privacy Policy controls with respect to the collection, processing, and disclosure of your personal information.

Please read this Privacy Policy carefully. By using and accessing any of the Services, you acknowledge that you have read this Privacy Policy and understand the collection, use, and disclosure of your information as described in this Privacy Policy.

Personal Information We Collect or Process

When we use the term "personal information," we are referring to information that identifies or can reasonably be linked to you or another person. Personal information does not include information that is collected anonymously or that has been de-identified, so that it cannot identify or be reasonably linked to you. We may collect or process the following categories of personal information, including inferences drawn from this personal information, depending on how you interact with the Services, where you live, and as permitted or required by applicable law. These are also the categories of personal information we have collected in the preceding 12 months:

• Contact details including your name, address, billing address, shipping address, phone number, and email address.
• Financial information including payment card information, financial account information, transaction details, form of payment, payment confirmation and other payment details. Payment card information is collected and processed by our payment processors; we do not store full payment card numbers.
• Account information including your username, password, security questions, preferences and settings.
• Transaction and shopping information including the items you view, put in your cart, add to your wishlist, or purchase, return, exchange or cancel, your past transactions, and any loyalty, referral, discount, or gift card activity associated with your account.
• Communications with us including the information you include in communications with us, for example, when sending a customer support inquiry, responding to a survey, or leaving a product review.
• Device information including information about your device, browser, or network connection, your IP address, and other unique identifiers.
• Usage information including information regarding your interaction with the Services, including how and when you interact with or navigate the Services, and your interactions with our emails and advertisements.

Sensitive personal information. We do not intentionally collect sensitive personal information (as defined under applicable US state privacy laws) through the Services. We do not use or disclose personal information for the purpose of inferring characteristics about you, and we do not use or disclose sensitive personal information without your consent or as otherwise permitted by applicable law.

De-identified information. We may collect de-identified data or derive inferences from the categories of personal information described in this Privacy Policy. We maintain and use de-identified information without attempting to re-identify it, except as permitted by law.

Personal Information Sources

We may collect personal information from the following sources:

• Directly from you, including when you create an account, visit or use the Services, make a purchase, communicate with us, leave a review, respond to a survey, or otherwise provide us with your personal information;
• Automatically through the Services, including from your device when you use our products or services or visit our websites, and through the use of cookies and similar technologies;
• From our service providers, including when we engage them to enable certain technology and when they collect or process your personal information on our behalf;
• From our partners or other third parties.

How We Use Your Personal Information

Depending on how you interact with us or which of the Services you use, we may use personal information for the following purposes:

• Provide, Tailor, and Improve the Services. We use your personal information to provide you with the Services, including to perform our contract with you, to process your payments, to fulfill your orders, to remember your preferences and items you are interested in, to send notifications to you related to your account, to process purchases, returns, exchanges or other transactions, to create, maintain and otherwise manage your account, to arrange for shipping, to facilitate any returns and exchanges, to enable you to post reviews, and to create a customized shopping experience for you, such as recommending products related to your purchases. This may include using your personal information to better tailor and improve the Services.
• Marketing and Advertising. We use your personal information for marketing and promotional purposes, such as to send marketing, advertising and promotional communications by email, text message or postal mail, and to show you online advertisements for products or services on the Services or other websites, including based on items you previously have purchased or added to your cart and other activity on the Services. Some of this activity may constitute a "sale" or "sharing" of personal information, or "targeted advertising," as those terms are defined under applicable US state privacy laws. See "Your Rights and Choices" below for how to opt out.
• Analytics and Research. We use your personal information to understand how the Services are used, to analyze trends, and to improve our products, Services, and communications. We may create aggregated or de-identified data from personal information as part of these activities.
• Security and Fraud Prevention. We use your personal information to authenticate your account, to provide a secure payment and shopping experience, detect, investigate or take action regarding possible fraudulent, illegal, unsafe, or malicious activity, protect public safety, and to secure our services. If you choose to use the Services and register an account, you are responsible for keeping your account credentials safe. We highly recommend that you do not share your username, password or other access details with anyone else.
• Communicating with You. We use your personal information to provide you with customer support, to be responsive to you, to provide effective services to you and to maintain our business relationship with you.
• Legal Reasons. We use your personal information to comply with applicable law or respond to valid legal process, including requests from law enforcement or government agencies, to investigate or participate in civil discovery, potential or actual litigation, or other adversarial legal proceedings, and to enforce or investigate potential violations of our terms or policies.

Cookies and Tracking Technologies

Like most websites, we use cookies, pixels, web beacons, and similar technologies ("Cookies") on the Services. For specific information about the Cookies we use related to powering our store with Shopify, see https://www.shopify.com/legal/cookies. The Cookies we use fall into the following categories:

• Required Cookies that perform essential website functions, such as enabling checkout and remembering your cart and preferences;
• Analytics Cookies that help us understand how you use the Services so we can improve them. These may include session replay and heatmap technologies (such as Microsoft Clarity) that record your interactions with the Services, including mouse movements, clicks, scrolling, and pages visited, in order to help us diagnose usability problems and improve the shopping experience. These tools are configured not to capture payment card details or passwords;
• Advertising Cookies that are used by us and third parties to show you ads that are relevant to you on the Services and on other websites, which may include cross-context behavioral or targeted advertising; and
• Social Media Cookies connected to social platforms and their advertising services.

Most browsers automatically accept Cookies by default, but you can choose to set your browser to remove or reject Cookies through your browser controls. Removing or blocking Cookies can affect the availability and functionality of the Services. You can also learn more about interest-based advertising, and opt out of having your web browsing information used for behavioral advertising purposes by participating companies, by visiting the Digital Advertising Alliance at https://www.aboutads.info/choices or the Network Advertising Initiative at https://www.networkadvertising.org/choices. Please note that Cookie-based opt-outs apply only to the specific browser and device on which they are set.

Global Privacy Control. Our website recognizes the Global Privacy Control (GPC) signal. If you notify us of your preference through GPC, we will treat the signal as a valid request to opt out of the sale or sharing of personal information and targeted advertising for the associated browser or device and, where we are able to associate the device sending the signal with an account, we will apply the opt-out request to the account as well. To learn more about Global Privacy Control, visit https://globalprivacycontrol.org.

Do Not Track. Other than the Global Privacy Control, we do not currently respond to "Do Not Track" signals, as no universal standard for such signals has been adopted.

How We Disclose Personal Information

In certain circumstances, we may disclose your personal information to third parties for legitimate purposes subject to this Privacy Policy. Such circumstances may include:

• With Shopify, vendors and other third parties who perform services on our behalf (e.g. IT management, payment processing, data analytics, email and SMS delivery, customer support, cloud storage, fulfillment and shipping).
• With business and marketing partners, including Shopify, to provide marketing services and advertise to you. For example, we use Shopify's ad services, such as Shopify Audiences, and other third-party advertising services to support personalized advertising based on your online activity with different merchants and websites. Our business and marketing partners will use your information in accordance with their own privacy notices.
• When you direct, request us or otherwise consent to our disclosure of certain information to third parties, such as to ship you products or through your use of social media widgets or login integrations.
• With our affiliates or otherwise within our corporate group, including our affiliated entity in Australia.
• In connection with a business transaction such as a merger or bankruptcy, to comply with any applicable legal obligations (including to respond to subpoenas, search warrants and similar requests), to enforce any applicable terms of service or policies, and to protect or defend the Services, our rights, and the rights of our users or others.

Please keep in mind that whenever you voluntarily make your personal information available for viewing by third parties or the public on or through our Services, such as by posting a product review, that information can be seen, collected and used by others. We are not responsible for any use of such information by others.

Categories of Personal Information Disclosed in the Preceding 12 Months

We have disclosed the following categories of personal information for the business purposes described above:

Category	Categories of Recipients
Contact details, account information, and order information	Vendors and third parties who perform services on our behalf (payment processors, fulfillment and shipping partners, customer support platforms, email and SMS providers, data analytics providers); affiliates
Transaction and shopping information	Vendors and third parties who perform services on our behalf; business and marketing partners; affiliates
Device information and usage information	Vendors and third parties who perform services on our behalf; business and marketing partners; affiliates

Categories of Personal Information "Sold" or "Shared" in the Preceding 12 Months

We do not sell personal information in exchange for money, and we do not sell or share sensitive personal information. However, our transfer of information to third-party providers for marketing and advertising purposes may be defined as a "sale" of personal information, "sharing" for cross-context behavioral advertising, or processing for "targeted advertising" under applicable US state privacy laws. In the preceding 12 months, we have "sold" or "shared" the following categories of personal information for these purposes:

Category of Personal Information	Categories of Recipients
Identifiers such as email address and online identifiers	Advertising networks and business and marketing partners
Commercial information such as records of products purchased or considered	Advertising networks and business and marketing partners
Device information and usage information	Advertising networks, data analytics providers, and business and marketing partners

You can opt out at any time as described in "Your Rights and Choices" below. We do not knowingly sell or share the personal information of consumers under 16 years of age.

Text Message (SMS) Marketing

If you opt in to our SMS marketing program, you consent to receive recurring automated promotional and personalized marketing text messages (such as cart reminders and offers) from Decaf Co at the phone number you provided. Consent is not a condition of any purchase. Message frequency varies. Message and data rates may apply, and you are responsible for any charges billed by your mobile carrier.

You can opt out at any time by replying STOP to any message from us, and you can get assistance by replying HELP. Your mobile phone opt-in data and consent will not be shared with third parties for their own marketing purposes; it is shared only with the platform providers, phone carriers, and vendors that assist us in the delivery of text messages.

Relationship with Shopify

The Services are hosted by Shopify, which collects and processes personal information about your access to and use of the Services in order to provide and improve the Services for you. Information you submit to the Services will be transmitted to and shared with Shopify as well as third parties that may be located in countries other than where you reside, in order to provide and improve the Services for you. In addition, to help protect, grow, and improve our business, we use certain Shopify enhanced features that incorporate data and information obtained from your interactions with our Store, along with other merchants and with Shopify. To provide these enhanced features, Shopify may make use of personal information collected about your interactions with our store, along with other merchants, and with Shopify. In these circumstances, Shopify is responsible for the processing of your personal information, including for responding to your requests to exercise your rights over use of your personal information for these purposes. To learn more about how Shopify uses your personal information and any rights you may have, you can visit the Shopify Consumer Privacy Policy at https://www.shopify.com/legal/privacy. You can control how Shopify uses your personal information, including opting out of personalized advertising with third-party services supported by Shopify, through the Shopify privacy portal at https://privacy.shopify.com/en.

Third Party Websites and Links

The Services may provide links to websites or other online platforms operated by third parties. If you follow links to sites not affiliated or controlled by us, you should review their privacy and security policies and other terms and conditions. We do not guarantee and are not responsible for the privacy or security of such sites, including the accuracy, completeness, or reliability of information found on these sites. Information you provide on public or semi-public venues, including information you share on third-party social networking platforms may also be viewable by other users of the Services and/or users of those third-party platforms without limitation as to its use by us or by a third party. Our inclusion of such links does not, by itself, imply any endorsement of the content on such platforms or of their owners or operators, except as disclosed on the Services.

Children's Data

The Services are not intended to be used by children, and we do not knowingly collect any personal information about children under the age of 13, consistent with the Children's Online Privacy Protection Act (COPPA). If you are the parent or guardian of a child who has provided us with their personal information, you may contact us using the contact details set out below to request that it be deleted. As of the Effective Date of this Privacy Policy, we do not have actual knowledge that we "share" or "sell" (as those terms are defined in applicable law) personal information of individuals under 16 years of age.

Security and Retention of Your Information

We maintain administrative, technical, and physical safeguards designed to protect the personal information we collect. However, no security measures are perfect or impenetrable, and we cannot guarantee "perfect security." In addition, any information you send to us may not be secure while in transit. We recommend that you do not use unsecure channels to communicate sensitive or confidential information to us.

We retain your personal information only for as long as necessary for the purposes described in this Privacy Policy. How long we retain your personal information depends on different factors, such as whether we need the information to maintain your account, to provide you with Services, comply with legal obligations, resolve disputes or enforce other applicable contracts and policies.

Your Rights and Choices

Depending on the US state in which you live, you may have some or all of the rights listed below in relation to your personal information. These rights are provided under comprehensive state privacy laws including, but not limited to, those of California, Colorado, Connecticut, Delaware, Indiana, Iowa, Kentucky, Maryland, Minnesota, Montana, Nebraska, New Hampshire, New Jersey, Oregon, Rhode Island, Tennessee, Texas, Utah, Virginia, and Washington. These rights are not absolute, may apply only in certain circumstances and, in certain cases, we may decline your request as permitted by law.

• Right to Access / Know. You may have a right to request access to, or confirmation that we are processing, personal information that we hold about you, including details about how we use and disclose it, the categories of sources it was obtained from, and the categories of third parties to whom it was disclosed.
• Right to Delete. You may have a right to request that we delete personal information we maintain about you.
• Right to Correct. You may have a right to request that we correct inaccurate personal information we maintain about you.
• Right of Portability. You may have a right to receive a copy of the personal information we hold about you in a portable and, where technically feasible, readily usable format.
• Right to Opt Out of Sale, Sharing, and Targeted Advertising. You may have the right to direct us not to "sell" or "share" your personal information, or to opt out of the processing of your personal information for targeted advertising. You can exercise this right through the "Do Not Sell or Share My Personal Information" link in the footer of our website, by adjusting your cookie preferences, through the Shopify privacy portal at https://privacy.shopify.com/en, or by contacting us using the details below. Please note that browser-based opt-outs apply only to the browser and device on which they are set.
• Universal Opt-Out Signals. As described above, we recognize the Global Privacy Control as a valid opt-out preference signal where required by applicable law.
• Right to Limit Use of Sensitive Personal Information. California residents may have the right to limit the use and disclosure of sensitive personal information. As noted above, we do not intentionally collect sensitive personal information through the Services.
• Right to Appeal. In certain states, if we decline to take action on your request, you may have the right to appeal our decision. You may do so by contacting us using the details set out below with the subject line "Privacy Request Appeal." If, after completing the appeal process, you are still not satisfied with our response, you may contact your state Attorney General to submit a complaint.
• Right to Non-Discrimination. We will not discriminate against you for exercising any of these rights, including by denying goods or services, charging different prices, or providing a different level of quality.

Managing Communication Preferences. We may send you promotional emails and text messages, and you may opt out of receiving these at any time by using the unsubscribe option displayed in our emails, or by replying STOP to text messages. If you opt out, we may still send you non-promotional communications, such as those about your account or orders that you have made.

How to Exercise Your Rights. You may exercise any of these rights where indicated on the Services or by contacting us using the contact details provided below.

We may need to verify your identity before we can process your requests, as permitted or required under applicable law, which may include asking you to confirm information we have on file such as your email address or a recent order number. In accordance with applicable laws, you may designate an authorized agent to make requests on your behalf to exercise your rights. Before accepting such a request from an agent, we will require that the agent provide proof you have authorized them to act on your behalf, and we may need you to verify your identity directly with us. We will respond to your request within the timeframes required under applicable law.

Notice of Financial Incentives

We may offer programs that provide benefits in exchange for personal information, which may be considered "financial incentives" under certain US state privacy laws. These currently include:

• Welcome offer. New visitors may receive a first-purchase discount in exchange for providing an email address and, optionally, a phone number for marketing communications.
• Loyalty program. Customers who join our loyalty program may earn points and rewards based on their purchases and account activity, which requires us to collect and use contact details, account information, and transaction information to administer the program.

Participation in these programs is entirely voluntary, and you may withdraw at any time by unsubscribing from marketing communications or contacting us to leave the loyalty program. We calculate the value of these incentives in good faith based on the value your personal information provides to our business, including the anticipated revenue generated by marketing to program participants and the cost of providing the discounts and rewards. We will not use personal information collected through these programs in ways that are unrelated or incompatible with the purposes described in this Privacy Policy.

Complaints

If you have complaints about how we process your personal information, please contact us using the contact details provided below. Depending on where you live, you may also have the right to lodge a complaint with your state Attorney General or applicable privacy regulator.

International Transfers

The Services are operated in the United States and your personal information is primarily stored and processed in the United States. Decaf Co is part of a corporate group that includes our affiliate in Australia, and in limited circumstances your personal information may be accessed from or transferred to Australia or other countries, for example for customer support or business administration purposes. Where your personal information is transferred internationally, we take steps designed to ensure it receives an adequate level of protection consistent with this Privacy Policy and applicable law.

Changes to This Privacy Policy

We may update this Privacy Policy from time to time, including to reflect changes to our practices or for other operational, legal, or regulatory reasons. We will post the revised Privacy Policy on this website and update the "Last updated" date. If we make material changes to this Privacy Policy, we will provide additional notice as required by applicable law, such as by email to the address associated with your account or by a prominent statement on the Services.

Contact

Should you have any questions about our privacy practices or this Privacy Policy, or if you would like to exercise any of the rights available to you, please email us at hello@decafco.com or write to us at Decaf Co LLC, 1606 West Stassney Lane, Unit 2, Austin, TX 78745. Please mark privacy-related correspondence "Attn: Privacy Request."